Dan V. Mark, Loren, Gordon, Eric.
Klark (ill)
I still have no idea how to “make this happen”, but I have a great article about this that I think should be the basis for our philosophy. Check it out:
Seven Steps to Remarkable Customer Service ://www.joelonsoftware.com/articles/customerservice.html
The article gives 8 bullets for *remarkable“ customer service:
1. Fix everything twice (quick patch, and figure out how to make it not happen again)
:I think this is a systemic thing that we have discussed at various times before (most recently, last week, I believe). This should be something we do automatically, all the time, and, over time, all the simple, common problems will go away forever.
2. Suggest blowing out the dust (word your suggestions to customers diplomatically, even if they are doing something dumb)
:This is an attitude that we can train our support people with – be careful to word things in a way that never lets the customer feel insulted (even if they are being dumb).
3. Make customers into fans (do something so cool, they have to tell others about how awesome you are)
:This is both a systemic goal to shoot for and an individual attitude to inculcate into our support people.
4. Take the blame (take the blame)
:This is an individual attitude thing again, and, not a natural one.
5. Memorize awkward phrases (so that you can respond diplomatically automatically instead of getting bent out of shape like the customer is)
:This is an individual attitude thing again, and, not a natural one.
6. Practice puppetry (don't take things personally)
:This is an individual attitude thing again, and, not a natural one.
7. Greed will get you nowhere (generally true, but possibly less applicable here as we are not charging customers, still a good point)
:I think how this might apply in our situation is simple in the sense that we need to let the customer change their mind until they are happy.
8.(bonus) Give support people a career path (so that you get good ones – you get what you pay for)
:We kind of do this already, in the sense that our CSRs are training to be computer scientists. We could facilitate this even more, I think, if we made the CSR position one that everyone wanted to be in (financial incentives, recognition, etc.)
This doesn't say anything about communicating well with the customer, but that obviously falls into a couple of categories, in particular, I think 1, 2, 3, 6, 7.
Also, I think we are actually pretty good in some of these areas already. In particular, I think we are pretty non-confrontational and diplomatic, etc. The biggest areas we could improve in are probably points 1 (fix two ways) and 3 (make customers fans).